Finding the right CRM software solution
is not just about finding the right CRM software supplier.
It’s also about implementation.
Today’s small- and medium-sized businesses (SMBs) see
a need for integrating their front-office sales and customer
relationship management (CRM) tools to their back-office
accounting and financial systems. The goal of integrating
CRM in the mid-market is to provide a complete view of
all customer interactions in order to make more insightful
business decisions.
This white paper provides a valuable list ofCRM In The
Mid Market Small Business CRM Software Supplier Solution:
SmartBridge factors for executive management, IT decision
makers, and sales professionals to consider when planning
a successful integration project. The paper also addresses
the latest developments in software technology that can
impact your organization; a project overview of a typical
integration initiative using SalesLogix CRM products as
an example; and the capabilities, benefits, and return
on investment that an integrated front- and back-office
solution can provide for your organization.
Whether it’s CRM in the mid market or small business
CRM, implementation issues are often the same and frequently
challenging. But the rewards of successfully implementing
a CRM software solution are transformative and long lasting.
The chart below, from the July/August 2006 issue of the
Harvard Business Review, details many of the implementation
issues and their prevalence. Some are probably more specific
to CRM in the mid market, such as executive support and
funding issues. Others are more likely to be important
for implementing small business CRM, such as evaluating
various CRM software solutions. But the most important
issues affect any size company: specifically, populating
and maintaining the database. To learn more about these
issues, and successful strategies to solve them or work
around them, download a copy of the Sage Software white
paper “Integration for a Customer-Centric View.” Let us
help open your mind
Register to get the full white paper here.
